Product Marketing & Management
Thursday, July 23, 2026
Oracle AI Apps for Manufacturing - Customer Feedback during Strategy Council at Oracle MBX Event
Wednesday, July 22, 2026
SIEM vs SOAR illustrated via the Tesla App
In IT security, the terms SIEM (Security Information and Event Management) and SOAR (Security Orchestration and Automated Response) sometimes causes confusion or are used interchangeably. A recent notification on a Tesla App will help to illustrate the differences.
On the Apple Watch, the owner received a notification from the Tesla App that they left the trunk open on their Tesla:
- It monitors the state of the system.
- It detects an event ("trunk left open").
- It alerts you.
Tesla app lets you tap a button to close the trunk → in the cybersecurity world, this is done by SOAR (because human is needed to press the Close Rear Trunk button, this is the human in the loop version of SOAR)
- The app is enabling a response.
- In cybersecurity, SOAR goes a step further by automating the response or guiding it through a predefined workflow
- SIEM: "Your trunk is open." (Detection + Alert)
- SOAR (human in the loop): You tap Close Trunk. (Response orchestrated through the app)
- SOAR (fully automated): If the trunk has been open for 5 minutes and no one is nearby, the car automatically closes it and logs the action. (Automated response)
Monday, July 20, 2026
Techniques in Punchy Writing
Techniques for Punchy Writing
In response to "California Pizza Kitchen founder says California has become too difficult for entrepreneurs", I wrote "Florida insurance rates causing a storm of protest". What writing techniques am I using?
- Pun / Wordplay (primary technique)
- The word "storm" has a double meaning:
- A literal storm, evoking Florida's hurricanes.
- A figurative storm, meaning a large public outcry or controversy.
- This makes the headline more memorable and engaging.
- Example : "I used to be a banker, but I lost interest"
- Metaphor
- A "storm of protest" is a metaphor for an intense wave of criticism or complaints.
- It doesn't mean there is an actual storm made of protests.
- Example : "Life is a rollercoaster"
- Allusion
- The headline subtly references Florida's association with hurricanes, even though it is discussing insurance rates.
- This creates an immediate connection between the state's weather risks and its insurance market.
- Example : "He is no Romeo"
- Emotive
- "Storm of protest" suggests widespread dissatisfaction, making the issue sound significant without explicitly quantifying it.
- Example : " Terrified employees face a heartbreaking holiday..." as the ruthless tech giant slashes thousands of jobs.
- News Style (Concise)
- It compresses the cause ("Florida insurance rates") and effect ("storm of protest") into a short, punchy headline typical of newspapers.
- Example : " ... as the ruthless tech giant Oracle slashes thousands of jobs."
Wednesday, July 15, 2026
How Jira Lost Its Way (And How We’re Saving It in 2027)
Software project management is not about aesthetics, marketing buzzwords, or endless feature lists. It is about one cold, hard truth: delivering software predictably.
To do that, a team needs to track exactly three things: 1) What needs to be fixed (bugs and technical debt). 2) What needs to be enhanced (feature iterations). 3) What needs to be introduced (new, net-greenfield features).
Every single item in this trio requires a clear owner (who will do it) and a hard commitment (by when will it be done). This is the core, unvarnished function of Atlassian Jira. It is why Jira became the industry standard.
But let’s be honest about what happened.
The SaaS Renewal Trap
For years, Jira was a solid, highly configurable, easy-to-use tool. But as the industry shifted fully to a SaaS subscription model, a dangerous pressure took hold. In a world where customers renew every month or year, software companies feel a relentless itch to justify their subscription fees. Product teams are forced to prove they are "improving" the platform with every single sprint.
Software Advice
This pressure created a toxic pattern: Breaking what already worked: Flawless, muscle-memory navigation pathways were suddenly hidden behind redesigned, clunky UI overlays. Fast-loading, utilitarian screens were replaced by heavy, slow-loading pages bloated with white space. Adding features nobody asked for: Or at the whim of the product manager. Instead of mastering core ticket routing, speed, and clean sprint planning, Jira began introducing adjacent features and widgets that turned the product into a bloated solution looking for a problem.
Jira stopped focusing on helping developers ship code, and instead focused on justifying its own release notes. The tool we used to coordinate engineering became the very source of engineering drag.
Fast Forward to 2027: The Era of Judicious Releases
We heard you. The feedback from developers, product managers, and release engineers has been loud and clear: Stop changing things just to change them.
We are fundamentally shifting how we build and deliver Jira. Moving forward, Atlassian will be highly judicious with what we release. We are putting an end to the "forced experiment" era of SaaS.
Every new update, UI change, or feature rollout will now be strictly categorized into two clear, transparent buckets:
1. Must Adopts
These are non-negotiable updates. However, we will only slap the "Must Adopt" label on changes that directly improve speed, security, infrastructure stability, or core issue-tracking reliability. No more unexpected UI overhauls masked as mandatory updates. If we force an update on you, it's because it makes your daily standup faster, your queries snappier, or your deployment integrations more stable.
2. Try It and Tell Us
Want to try a new AI-assisted spec writer, a colorful roadmap visualization, or a new collaboration layout? They will live here. "Try It and Tell Us" features are strictly opt-in. They will remain hidden behind an admin toggle until they are thoroughly battle-tested by actual development teams. If the community tells us a feature is bloat, we throw it away. We will not pollute your workspace with solutions looking for problems.
Returning to the Core
Jira’s job is to get out of your way so you can answer three questions: What are we shipping, who is shipping it, and when is it landing?
By simplifying our release philosophy, we are stripping away the noise of the SaaS feature mill and returning Jira to what it was always meant to be: the reliable engine of predictable software delivery.
Tuesday, June 2, 2026
Introduction to Palo Alto Networks Cloud Wall
Introduction to Palo Alto Networks Cloud NGFW
As business compute infrastructure shifts from on-premise to the cloud, network security must evolve alongside it. Traditional defenses—like firewalls, IDS/IPS, deep packet inspection, and application-aware firewalls—all need a cloud-native counterpart. But how do you secure an infrastructure that no longer lives in your data center? The answer isn't just migrating your legacy hardware virtually. To truly protect your cloud environment without sacrificing performance, you need a solution built for the cloud—offering seamless scalability, unified management, and cost-effective protection without the burden of traditional hardware maintenance.
This is where Palo Alto Networks Cloud Next-Generation Firewall (Cloud NGFW) can help. It serves as an enterprise-grade, fully managed network security fabric for you modern cloud ecosystem. Delivered as a cloud-native Firewall-as-a-Service (FWaaS), it integrates Layer 7 visibility, deep learning threat detection, and automated scaling directly into hyperscaler environments like AWS and Microsoft Azure.
Rather than managing complex physical or manually provisioned virtual appliances, NetSec and DevOps teams can leverage Cloud NGFW to enforce unified Zero Trust policies with zero infrastructure overhead.
Strategic Traffic Protection Modes
Modern cloud architectures demand distinct traffic management rules depending on data directionality. Cloud NGFW automatically safeguards three critical vectors:
Inbound (North-South): Inspects incoming traffic to shield front-facing cloud applications, container clusters, and databases from external web-based threats and unauthorized access.
Outbound (North-South): Monitors and controls data leaving the cloud environment.
This restricts connections to verified external repositories, prevents data exfiltration, and curbs command-and-control (C2) communication. Lateral (East-West): Protects traffic moving between Virtual Private Clouds (VPCs), Virtual Networks (VNets), or individual workloads.
If a single microservice is compromised, East-West inspection ensures the threat cannot traverse deeper into the network fabric.
Conclusion : Future-Proofing Cloud Network Security
Palo Alto Networks Cloud NGFW bridges this gap. By embedding Layer 7 visibility, deep learning threat prevention, and automated scalability directly into the fabric of AWS and Azure, it ensures that inbound, outbound, and lateral traffic remain secure under a single pane of glass. Ultimately, Cloud NGFW allows NetSec and DevOps teams to stop managing security infrastructure and start focusing on what matters most: accelerating secure business growth in the cloud.
Core Architectural Pillars
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Thursday, May 28, 2026
Tactics Used In Selling Snake Oil - Explained by AI
Sally is selling snake oil but no one is buying. To boost sales, she starts to talk at gatherings to drum up business. She starts by dispelling the fact the she is selling snake oil. "Some people out there don't know how great snake oil is. They haven't seen the real data and the testimonies on its efficacy. They are brainwashed by the controlled media and the crooked government. These are the same people who voted to the party that allowed criminals enter the US and committing crimes." What tactic is Sally using?
Sally is using a mix of rhetorical and propaganda tactics. The main ones are:
- Poisoning the well: She discredits critics before they can respond (“brainwashed by the controlled media and crooked government”), making people less likely to trust opposing views.
- Ad hominem / attacking the audience: Instead of addressing evidence about the snake oil, she attacks the character or intelligence of skeptics and ties them to a disliked political group.
- Appeal to conspiracy: Claiming “controlled media” and “crooked government” suggests hidden forces suppress “the truth,” which encourages distrust of mainstream criticism without needing proof.
- Association / guilt by association: She links skepticism about snake oil to controversial political issues (“the same people who voted for…”), trying to transfer emotional reactions from immigration/crime debates onto her critics.
- Appeal to in-group identity: She frames believers as enlightened truth-seekers and skeptics as manipulated outsiders, which can strengthen group loyalty.
- Deflection from evidence: Rather than proving the snake oil works, she shifts the discussion toward culture-war and political grievances.
In informal terms, this is often described as a form of demagoguery or grievance-based persuasion: redirecting attention from the product’s merits to identity, distrust, and emotionally charged political themes.
Friday, May 8, 2026
Enterprise Resource Planning (ERP) = Business Software
Enterprises (aka large businesses) use software to run their business. This software is called "Enterprise Resource Planning", or ERP. Sounds fancier than "business software", no? So what is ERP, and how does it work? Let's create an imaginary company "ACME" that designs, manufactures, and sells its AeroGadget.
ACME, an Apple Wannabe
ACME wants to be the next Apple. So like Apple, it wants to control the entire life cycle of its products. From design to manufacturing to marketing to sales. Meaning ACME owns the entire lifecycle of AeroGadget. ACME will 1) Design 2) Procure 3) Supply Chain Management 4) Manufacture 5) Market 6) Sell 7) Service to keep customers happy.
ERP used in ACME
The creation of the mechanical AeroWidget—a complex assembly of brass gears, engraved plates, and precision-tuned springs—requires more than just skilled craftsmanship. For ACME to successfully bring this gadget to market, it must employ a comprehensive Enterprise Resource Planning (ERP) system that unifies every department, from the workshop floor to the executive back office.
Engineering, Manufacturing, and Quality Control
The "soul" of the AeroWidget lies in its mechanical intricacy. The ERP system serves as the central nervous system for these physical processes:
Design & PLM: Product Lifecycle Management (PLM) modules manage the technical blueprints and gear-ratio schematics, ensuring that every design iteration is tracked.
BOM & Procurement: The system automates the Bill of Materials (BOM), coordinating the sourcing of raw brass, wood, and specialized gears from global suppliers.
Manufacturing & Quality: As units move through production, the ERP tracks real-time assembly progress and triggers "Engraving Tests" to ensure the high-fidelity aesthetic of the gadget meets ACME's standards.
Marketing, Sales, and Logistics
Turning a masterpiece into a product requires seamless market integration:
CRM & Sales: Customer Relationship Management (CRM) tools allow ACME to target collectors of luxury mechanical goods while managing incoming orders to prevent over-promising on stock.
Warehouse & Shipping: The ERP manages the delicate inventory and optimizes "Track & Trace" logistics, ensuring that the fragile glass-and-brass units are delivered safely via specialized transport.
The Back-Office Foundation: HR, Finance, and Accounting
While the gears turn in the widget, the ERP ensures the business gears turn behind the scenes:
Human Resource Management: The "Talent Pipeline" and "Workforce Management" modules ensure that ACME recruits and retains the specialized master horologists and engineers required for such a unique product.
Finance & Accounting: These modules provide "Capital Management" and "Ledger Control," balancing the high cost of raw materials against revenue. This ensures that every brass screw is accounted for in the company’s financial plans.
Service & Analytics: Finally, the system manages "Calibration Schedules" for field service and uses cross-functional data analytics to refine future production runs based on customer feedback.
Conclusion:
ERP is business software used by enterprises to run their business. ERP encompasses all business software - such as design, planning, supply chain, marketing, sales, human resource, finance, accounting. By integrating these disparate functions into a single "ERP Flow," ACME can transform a complex mechanical challenge into a sustainable, scalable, and highly efficient luxury brand.


