Wednesday, June 24, 2015

Big Bang, Intel, Amazon and 4P





In the 4P marketing mix, the new ad from Intel features :


  1. Product : Intel M-Core processors powering  a "laptop and tablet" combo called "2 in 1"
  2. Promotion : Who better than the Big Bang actor Jim Parsons
  3. Placement : amazon.com 
  4. Price : The only element of the mix not addressed here


Posted by at

No comments :

Post a Comment

Subscribe to: Post Comments ( Atom )