Thursday, March 29, 2018

Supply Chain Driving Transformation - Via Digital Technology


Supply Chain Is Driving Business Transformation


It was apparent that supply chain organizations were chartered to drive business transformation. And three distinct strategies was emerging : 1) supply chain needs to help drive top level revenue growth 2) supply chain needs to creatively decrease cost and increase operational efficiencies 3) supply chain needs to enable the business to adapt to a dynamic market - or die. 



The three strategies supply chain organization is helping to drive business



In the “help drive top level revenue growth” camp, one company was experiencing hyper organic growth (a waxing salon company). Another was a new business with a clear unique value proposition (wholesale clubhouse style purchase to your door). To support growth, these growing companies tend to focus on strategic sourcing, modern e-commerce “on demand” fulfillment, and exceptional customer experience. Supply chain is in the critical path of growing the company - being able to source critical raw materials, being able to fulfill shipment immediately, and being able to give highly accurate ETA, real time tracking.

 In the "creatively improve operational efficiencies" camp, companies were sharing ways to improve the bottom line in a highly competitive environment. Supply chain operations were more focused on supplier & procurement consolidation - to drive cost management and improve communication efficiencies, more realistic and demand driven planning, and better inventory management to reduce discounts. 

The "adapting to a dynamic market" camp was the most interesting of all, because many of us grew up with some of these brands. Listening to what these fading brands are experiencing as it is being outflanked by newer and nimble companies - and what they are doing to survive and thrive.


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